Market Masterminds: Market(ing)

At a market, you are often one of many makers. How do you stand out – both in-person AND online? Our leaders have found ways to break through the noise and encourage their customers to find them at the markets! They have also found ways to improve engagement in person with customers.

Takeaways:

• How to set-up your booth so customers HAVE to come in
• What should your pre, during, and post social media look like
• What signage can you make or buy that elevates your booth.
• Tools for social media and website analytics to measure impact
• How to talk about the importance of shopping local and small.

Panelists:

Torie Partridge, Terratorie

Nichole Sorhaindo, The Other Cat

Anika Hobbs, Nubian Hueman

Moderated By: Alex Fraioli, Director of the Heurich Urban Manufacturing Incubator

Location:

Heurich House Museum

1307 New Hampshire Ave NW, Washington, DC 20036

Series Description:

Anacostia Arts Center, the Heurich Urban Manufacturing Incubator, and the DC Makers’ Guild are joining forces to host a three part series of free discussions for Makers.

Market Masterminds will guide our community of makers through the months leading up to the holiday season. The series, spanning from June to September, will feature local Makers leading their fellows Makers through a moderated conversation and Q & A where makers will walk away with an outline of next steps related to three different topics!

These sessions are free to attend and will include a maker mingle afterwards!

Other Panels Sessions:

September 12th: Winning the Day